Eliza Sholly!
creative strategist, brand builder, copywriter and ideas machine
Eliza Sholly is a creative and brand strategist, journalist, copywriter, and published author based between Sydney and New York.
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I’ve figured out how to turn my ideas into a living, and had very good ones over the years. They have helped a global music streaming service, creative, production and ad agencies, chart-topping podcasts, magazines, comedians, creators, a TV network, a fashion festival, and once, a celebrity chef.
Together, we have helped build brands that mean business - blending strategy, creativity, and design to craft identities that people actually care about.
what i do:
Branding
A no-nonsense approach to branding and visual development. With deep experience across marketing, communications, and design, I create visual identities that don’t just look great -- they embody your organisation’s strategy, purpose, and goals.
Creative Strategy
Good creative strategy starts with clarity: understanding your audience, your market, and what makes your brand truly different. From positioning and storytelling to campaign concepts, messaging frameworks, and content strategy — I help you define not just how your brand looks, but how it thinks, speaks, and shows up in the world.
Go-to-market strategy
A great brand deserves a great launch: one that actually connects, converts, and creates momentum. I help you shape a go-to-market strategy that turns your big idea into a powerful story — and gets it in front of the right people at the right time. From defining your audience and messaging to mapping out launch channels, campaign moments, and creative assets, we make sure every move feels intentional.
Copywriting
Good design stops the scroll — but great copy keeps people reading. I craft words that sound like you. Every brand has a voice, and I help you find yours — the one that’s bold, human, and impossible to ignore. Whether it’s a brand story, website copy, ad campaign, or tagline that slaps, turn your ideas into words that work hard (and sound good doing it).